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Owned by Kazai Capital Ltd, We Buy Any Home was registered with Companies House in 2013.
This fast homebuying organisation tends to take between two and three weeks to complete a property transaction, though this may be longer or shorter depending on the nature of the property and the complexity of the process involved.
How much do We Buy Any Home pay clients for their properties? According to their website, it is usually possible to sell a house to this company for between 80 and 90% of its full market value, with no legal or agency fees to pay.
This claim positions offers from We Buy Any Home above the average for the fast home buying industry, which usually sits between 75 and 85%.
The company also has a “Highest Offer Guarantee”, which we will explore below.
So, is We Buy Any Home legit? As they are registered with The Property Ombudsman, the Information Commissioner’s Office (ICO) and the National Association of Property Buyers (NAPB), it appears that you can trust this organisation. Here are some of the upsides of using We Buy Any Home to sell your house:
The company claims to have been one of the founding members of the NAPB
We Buy Any Home’s reviews suggest a very good standard of service and a track record of customer satisfaction
With We Buy Any Home, fees are waived and costs associated with conveyancing and agency administration are not charged to the seller
The company has a “Highest Offer Guarantee”. According to their website, We Buy Any Home will beat any offer you may receive from another legitimate fast home buying company
Of course, as with any organisation, there are drawbacks to using We Buy Any Home. The main issues include:
A lack of clarity on their site surrounding their property valuing methods
The requirements for clients to undertake certain paperwork in order to sell their home, and the accuracy and quality of each clients’ property description has a significant bearing on the success of their sale
The potential for confusion surrounding the organisation’s name, as a company called “We Buy Any House” also exists and operates within the UK
Some obscure and unsupported claims on the company’s website, as we will explore in the “Company Summary”
As with all fast home buying companies, you will not receive the full market value of your property if you elect to sell using this method
Reviews for We Buy Any Home are displayed on the following platforms:
They currently have no presence on Feefo or Reviews.co.uk.
We Buy Any House was one of the founding members of the NAPB.
The company is listed on the NAPB website as being among the first members of this organisation. Their joining date was 06/02/14, which ties in with their claim.
Highest Offer Guarantee - We Buy Any Home will beat any “genuine” offer made by another fast home buying company.
While there is no clear definition of what they mean by the word “genuine” on their website, there is no other reason to doubt that the offer is legitimate.
Webuyanyhome is owned by Kazai Capital LTD, a company that also owns property buyers Sold.co.uk and Premium Property Buyers.
We Buy Any Home posts fairly regularly - once every two or three days - on Facebook, but their Twitter (@webuyanyhomeukis) is less active, with the most recent posts dating back to 2018.
The company also has a profile on LinkedIn, though there is no recent activity. There are no other social media channels listed on its website.
If you would like a more detailed breakdown of We Buy Any Home’s fees, claims, practices and processes, please explore the Company Summary below. It has been designed to answer any questions you may have and provide everything you require to make an informed decision.
Should you have any further questions about selling your house fast, simply use our “Help and Support” service or visit the Contact Us section of this site.
How easy is it to sell property using We Buy Any Home?
The process appears simple and straightforward, and echoes the practices of the majority of UK based home buying companies. The following steps are made clear on their website:
The seller fills in We Buy Any Home’s enquiry form
The company responds with a phone call to the seller within 24 hours in order to make an initial cash offer based on a “desktop appraisal”
We Buy Any Home’s agents confirm the seller’s requirements in terms of timing of the sale and the receipt of funds
The property is surveyed by at least one qualified specialist to determine its “true market value”. If the in-person valuation is found to be higher than the “desk appraisal”, the company’s offer is adjusted accordingly
The seller receives the company’s official offer in writing and accepts it
We Buy Any Home hires a solicitor on the seller’s behalf
The process goes ahead, with the company purchasing the property directly from the seller
On their site, the company claims to buy absolutely any home, stating: “Whether you own a flat, a bungalow, a semi, a mid-terraced or detached house, it doesn’t matter to us!”
Naturally, as with any property sales specialist, the type, condition and location of the property you own will have a direct impact on the size of the offer you receive and the speed at which your home sells.
Before accepting any offer, we highly recommend that you undertake your own basic research in order to determine a “ballpark price” for your property.
You can do this by searching online for recent final sale prices of “comparable” properties in the local area; that is, properties of a similar size, style, layout, age and condition.
You may also wish to arrange additional valuations through estate agencies or independent surveyors in order to accumulate a number of “opinions”, then find an average for a potential asking price that is as accurate as possible.
The steps above will enable you to enter into discussions with We Buy Any Home with as much knowledge as possible, so that you can double check any valuation figure they provide.
It is important to remember that, as most fast home buying companies make their money by purchasing property for below market value, it is highly unlikely that you will ever receive an offer of 100% from an organisation in this particular sector of the property industry.
For this reason, you can usually expect to receive between 75-85% of your home’s true market value from We Buy Any Home and their competitors.
If an offer of this kind will not be acceptable to you, you may wish to consider using a different method to sell your home, such as estate agency sale, private sale or auction.
According to their website, the company will make the “highest guaranteed offer” for a seller’s property. They also refer to this as a “Best Price Guarantee”. We Buy Any Home claims that they will “beat any genuine offer” made by another company.
This assertion is not clearly defined, however, and details of how it is achieved are not available online. There are no official terms for this guarantee on the company’s website.
In fact, when searched via Google Images, We Buy Any Home’s “Best Price Guarantee” badge - displayed alongside those of their regulatory bodies and awards - is, in fact, a stock image that is used by multiple other firms operating in very diverse sectors around the globe.
Furthermore, no clear information is displayed regarding their additional guarantee that each property sale will not only happen, but will happen on “the day of your choosing”.
The above evidence seems to suggest that neither guarantee should be considered legally binding.
To this end, we have been unable to find details of any compensation available to clients or customers whose sales have fallen through, who have not received an offer higher than figures proffered by competitors, or whose sales have not completed on or by their preferred date.
We Buy Any Home claims to offer a cash advance to sellers who need it. However, further details of this assertion are not available on their site and we have not been able to find any reference to this offer in online reviews for the company’s services.
As part of their process, We Buy Any Home will arrange and pay for a property survey on behalf of the seller.
Throughout their website, the company claims that this will be undertaken by “a maximum of 2 RICS qualified surveyors/valuers”.
However, their FAQs under the “Sell House Fast” section of the site state that they will “send three independent local estate agents round to value the property in person”, then take an average.
In their “Our Company” section, they also state that each property will undergo just “one” valuation “by our RICS chartered surveyor”.
It is unclear which of these statements is correct, or whether they are each true - just for different types of sale.
According to their website, We Buy Any Home is able to complete a sale in as little as a week (7 days). However, it is more likely the process will take somewhere between 14 - 21 days, which is the average for this company.
Details of the organisation’s internal workings are not made public on their website, so the exact procedures undertaken between the offer being made and the sale being completed are not absolutely clear.
However, it is highly likely that much of the process will be “as standard” when selling and purchasing property, i.e. the obtaining and transferring of title deeds by solicitors, searches, valuations and other typical steps.
It is worth noting that, while We Buy Any Home claims in their FAQs that the company buys property directly from the seller with its own funds, the CEO’s statement refers to a “network of over 20,000 investors”.
Whether or not these investors are relied upon to ensure that a sale can be secured is unclear. They may engage with We Buy Any Home purely as potential buyers for Buy To Let property (as is explored under the “Selling with Tenants” heading) rather than as a general source of funds.
However, the company claims they are able to provide “evidence” that they have the funds available to purchase a seller’s property. The precise nature of this evidence is not explained.
Further to the above claim, we have researched the most recent accounts filed by Kazai Capital LTD (the parent company of We Buy Any Home) on Companies House, made up to 31 December 2020.
According to the Group Statement of Comprehensive Income enclosed within this document, Kazai Capital LTD’s gross profit for that particular year to date was £7,766,976. After expenses and taxes, the group’s net profit for the financial year was £2996,809.
If you are “shopping around” for the best home buying company, it is worth noting that some brand names are managed by the same “parent” organisation.
This is the case when it comes to We Buy Any Home, who are owned by Kazai Capital LTD – along with other companies in the same sector, including Sold.co.uk and Premium Property Buyers.
While We Buy Any Home lists YouGov’s 2019 “Top Brand Buzz” award among its accolades, it appears that the company was, in fact, ranked among the final three.
The company also reached the final in 2020 Drum Marketing Awards “Best Financial & Professional Services Brand Marketing” category.
It seems that the customer can enjoy a good level of autonomy with We Buy Any Home; they are invited to discuss their specific requirements with the company from the start, and to confirm their preferred completion date as the process draws to a close.
While the organisation appears to be well-reviewed on Trustpilot and Google, only three reviews are displayed on the We Buy Any Home website at the time of writing.
A very small proportion - just over 6% - of the company reviews on Trustpilot are negative. Poor communication, low valuations and a slow sales process are cited as the chief complaints. The company has not responded to negative reviews on this platform since May 2021.
Of the We Buy Any Home’s 272 Google reviews, 47 have 1-star at the time of writing. The company last responded to negative reviews on this platform in 2021.
We Buy Any Home posts on Facebook once every 2-3 days to a base of 3,411 followers. Their Twitter account - with 294 followers - appears to have been out of use since 2018.
The company also has a profile on LinkedIn with 499 followers, but no posts appear to have been made since 2018.
To date, We Buy Any Home has featured in a range of publications and on numerous television channels, including:
We hope you have found the above information useful when choosing a fast home sale company.
This Company Review and in-depth Summary have been created to provide users with a clear understanding of the organisation’s specialisms, processes and practices.
All of the information above was researched and fact-checked using:
The company’s official website
The Companies House website
Relevant review sites, including allAgents, Feefo, Google, Reviews.com and Trustpilot
Relevant social media platforms such as Facebook, Twitter and LinkedIn
The websites of regulatory bodies such as the National Association of Property Buyers, the
Information Commissioner’s Office and The Property Ombudsman
The websites of relevant rewarding bodies (from which the company claims to have received accolades)
Independent reviews of the company found via Google’s search engine
If you wish to double check any of the information provided in this summary, you can refer to these same sources.
The entirety of the information we have included in this review was correct at the time of writing. We will continue to fact-check and update the review at regular intervals in order to achieve the highest possible levels of accuracy.
We highly recommend that you undertake your own research into any home buying organisation you may be considering, as we understand that you may have unique requirements or specific queries that are not covered on this page.
You can learn more about our company comparison techniques and approaches in the “About Us” page of this site.
You’ll find a selection of handy guides in our “Resources” section. These articles may provide you with valuable information regarding selling your property fast, for the best possible price.
Alternatively, if you require a fast valuation to get a clear idea of the amount you should be offered for your property, please tap the “Valuation Tool” button below. For further information, to make any enquiries or to request advice, please tap the “Help and Support” button.
0800 046 1949
0800 046 1949
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