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Instant Cash Valuationwww.goodmove.co.uk
A trademark of ARN Capital LTD - registered with Companies House in 2015 - Good Move is a “We Buy Any House” company based in Leeds, UK. On their site, they refer to themselves as a “House Buying Service”.
The firm is based in Chapel Allerton House, 114 Harrogate Road, Leeds, West Yorkshire, LS7 4NY but serves clients across the country. It claims to be able to complete a sale within three weeks - and sometimes in as few as seven days.
Under the “We Buy Any House! - What Can We Offer?” section of their main page, Good Move announces that they offer “Timescales to suit YOU”, explaining that they can facilitate sellers’ requirements in as few as 72 hours.
They include a guarantee that they will never “miss a timescale”.
So, how much do Good Move pay for a house?
It appears that the company usually offers between 70 - 85% of a home’s market value when they buy property. However, some clarification could be helpful here as - in separate areas of their site - the organisation provides slightly different figures.
Their main homepage explains that a “typical” offer from Good Move equates to “around 85%” of its market value.
However, in their FAQs, under “I need to sell my house quickly, does Good Move have the funds to buy my home?” it is stated that the company can buy houses for “around 80% of the market value”.
The average offer from UK-based property buyers of this kind tends to fall between 70% and 85%, so it may be best to keep these figures in mind when awaiting an offer from any organisation within this sector.
It is unclear whether a seller may negotiate with Good Move in order to achieve a more favourable deal once an offer has been made.
There are a number of “guarantees” mentioned by this fast home buying company. As discussed above, their site includes a claim that they will “never miss a timescale”. They also promise to “buy any house”. We will explore these guarantees in detail later on in this review.
So, is Good Move legit? If the organisation’s reviews are anything to go by, their practices seem to be entirely above board.
What’s more, they are closely regulated. There is plenty of information throughout their website about their collaboration with the Royal Institution of Chartered Surveyors (RICS), and they are also overseen by:
The “buy house fast” sector is not officially regulated at this current time, so it is always a very positive sign when organisations of this kind voluntarily affiliate themselves with bodies of this kind.
Here are a few more benefits offered by Good Move:
A good standard of reviews across multiple platforms
Their profile on allAgents appears particularly promising, revealing 80% sales valuation accuracy and 90% sales fee satisfaction. It is worth noting that this is based on just 13 reviews
However, the Good Move reviews on Trustpilot are excellent - and these are based on a much larger sample size: currently 505 and counting
According to the company’s website, sellers can expect to pay no estate agency or solicitor fees*
Good Move “guarantees”1 that they will buy any home, and that they will stick precisely to the sellers’ preferred timescales
Read on for a few of the downsides to choosing Good Move for your property sale
*Unlike some other “buy house fast for cash” firms, Good Move allows clients to select their own conveyancer. However, they will only cover the first £500 worth of your legal fees if you choose this route. They will, however, waive your fees if you choose one of their selected specialists
1There appears to be no legal detail available to explain the precise nature of the “guarantees” mentioned on Good Move’s site. For example, there is no mention of what compensation would be offered in the event that their process completes outside of the pre-agreed timescale
Reviews for We Buy Any Home are displayed on the following platforms:
They currently have no presence on Feefo.
“A sale could complete in just two weeks” with Good Move.”
As the organisation buys property directly from the seller, this is certainly possible - and the standard of reviews left across various platforms suggest that most clients are satisfied with the speed of service.
While negative reviews are very much in the minimum, a few do mention the process being slower than advertised. However, it is likely that these instances represent “outliers” when it comes to the general Good Move experience.
“You can sell your home for cash with Good Move, and avoid any kind of unfortunate situation like gazumping or gazundering.”
Again, the quality of their reviews on TrustPilot, allAgents, Google and Reviews.co.uk suggest that most sellers are happy with the sale price they received - plus, their “sales valuation accuracy” score on allAgents is a solid 80%.
However, a very few reviews do mention Good Move lowering their offer as the sale date approaches. Again, these cases could well be outliers and the price changes may have been unavoidably influenced by external factors.
“Good Move… guarantee never to miss a timescale” / “Good Move’s guarantee is that we buy any house”.
As mentioned earlier, there is no information on Good Move’s site suggesting that sellers will be compensated if these promises are broken, calling into question whether or not these are genuine “guarantees”.
Good Move is owned by ARN Capital LTD, previously known as Good Move Syndicate LTD.
Good Move has a following of 3.3K on Facebook, though - at the time of writing - there have been no posts made by the company since early February 2022.
The latest activity on their Twitter account (@GoodMoveUK) - which currently has nearly 1,400 followers - occurred in early April 2022.
There is also a Good Move Youtube account with just 40 subscribers. The company has uploaded five videos to date, the latest being posted in January 2022. There is a LinkedIn account too, with 147 followers, though no posts have ever been made.
Below is a breakdown of Good Move’s fees, practices and processes in the form of an “in-depth company summary”. This will hopefully answer your more specific questions about the organisation and provide everything you require to make an informed decision.
You can also use our “Help and Support” service or visit the Contact Us section of this site to find out more about selling a house fast.
So, how does Good Move work?
According to their website, like many fast property buying companies, the organisation follows this process:
The seller enters their postcode into the box on Good Move’s main page, then fills in the required contact details when prompted
Good Move will then contact the seller, usually within 24 hours, in order to make a cash offer, (or an “offer in principle”) which is guaranteed for seven days once it has been made
The offer is based on information provided by the seller as well as the company’s own research. Their specialists will take into account local house price trends by postcode as well as the national market and the property’s layout, condition, location and more
The seller accepts the offer
Good Move arranges independent valuations using two different RICS qualified surveyors
A completion date is agreed with the seller
Legal assistance is arranged - either independently by the seller or through Good Move
The sale is completed and the seller receives the funds directly from Good Move
It is always worth undertaking your own research into property prices in your local area to make sure that the offer you receive from Good Move makes sense.
Simply take a look at the Land Registry or RightMove, Zoopla or other online property portals to discover details of the most recent sales that have taken place near you.
It’s best to study “comparable properties”, taking into consideration each building’s size, standard of modernisation, layout, attached land, location, age and more in order to get an idea of how much you should expect to receive from a market value sale.
Estate agencies can also provide free independent valuations, enabling you to find an average asking price against which to compare any offer.
Remember: “we buy any home” companies almost never offer full market value for a property, as they make their money by paying “below the odds”, then selling the purchased home at market value, keeping the difference.
For this reason, you will most likely receive an offer worth 70-85% of your property’s market value from Good Move and similar home buying companies.
In order to achieve full market value, you may prefer to use an estate agency or auction house, or arrange a private sale. However, if time and a smooth, stress-free process are the most vital factors, a fast home buying service is likely the best option for you.
The most recent accounts filed by ARN Capital LTD (the parent company of Good Move) are available on Companies House. They have been made up to 31 March 2021.
According to the company’s Statement of Comprehensive Income, their gross profit for that particular year to date was £3,004,031 - up from £2,791,846 in the same quarter of the previous year (2020).
This represents an increase of £212,185 or 7.6%.
Will Good Move Pay All Legal Fees Associated With My Sale? Good Move is able to appoint a solicitor on behalf of the seller and will cover all legal fees associated with the work undertaken by that particular specialist.
The seller is permitted to instruct their own chosen solicitor, but if they do so, Good Move will only cover the first £500 towards their fees and the rest must be paid by the seller.
Whether they are covered by the company or paid from your own budget, solicitor fees are usually charged for the following activities:
On their “How it Works” page, Good Move explains that there are “no costs or obligations” for which the seller will be held liable in relation to the valuation of their property.
When selling via an estate agent or auction house, a valuation fee will usually be charged to the homeowner. This cost is usually intended to cover:
It appears that Good Move’s claim that they cover all agency fees is totally correct.
When selling via an estate agent, a homeowner can expect to foot expenses that cover the following areas of work:
Good Move promises “no viewings, no chains and no hassle”. Of course, the homeowner will need to accept that the company’s chosen surveyors will attend at suitables time in order to value their property, but there should be no other visits to the property whatsoever.
We could find no information about the company’s fall-through rate.
It is, however, likely to be less than that of a typical estate agent - as the direct purchase method and the lack of a chain will go some way towards preventing certain snags.
Among the organisations’ reviews across different platforms, there have been a very few pieces of feedback that suggest that a sale was unsuccessful - though, without full corroborated details, there is no way to gain a full appreciation of the specific circumstances of these scenarios.
To date, Good Move does not appear to have won any rewards relating to their business conduct or similar.
Good Move boasts generally very good house buyers’ reviews across multiple feedback platforms. Most of these positive testimonials focus on the company’s levels of customer service and industry knowledge.
Out of 505 examples, less than 1% of Good Move’s Trustpilot reviews label the customer experience as “Bad” or “Average”, while there are no “Poor” testimonials at all at the time of writing. 5% are “Great” and an impressive 94% are “Excellent”.
As we mentioned earlier, their allAgents account offers a far smaller sample size with just 13 reviews. Of these, all are five stars apart from two one-star reviews - one of which accuses the company of gazundering while the other complains of timewasting and a lack of organisation.
Of their 157 reviews on Google - which afford the company 4.7 stars overall on this platform - eight give one star while one gives two stars. The rest are all 4 and 5 star write-ups.
Poor communication, claims of “rudeness” and disorganisation seem to be the chief complaints of these few negative reviews.
Perhaps the company’s most impressive performance is on Reviews.co.uk, where 100% of their 142 reviewers said they would recommend the company.
17 reviewers give four stars and the rest five, though it appears that there are three duplicates within the selection of four-star write-ups.
We hope you have found the above information useful when choosing a fast home sale company.
This Company Review and in-depth Summary have been created to provide users with a clear understanding of the organisation’s specialisms, processes and practices.
All of the information above was researched and fact-checked using:
The company’s official website
The Companies House website
Relevant review sites, including allAgents, Feefo, Google, Reviews.com and Trustpilot
Relevant social media platforms such as Facebook, Twitter and LinkedIn
The websites of regulatory bodies such as the National Association of Property Buyers, the
Information Commissioner’s Office and The Property Ombudsman
The websites of relevant rewarding bodies (from which the company claims to have received accolades)
Independent reviews of the company found via Google’s search engine
If you wish to double check any of the information provided in this summary, you can refer to these same sources.
The entirety of the information we have included in this review was correct at the time of writing. We will continue to fact-check and update the review at regular intervals in order to achieve the highest possible levels of accuracy.
We highly recommend that you undertake your own research into any home buying organisation you may be considering, as we understand that you may have unique requirements or specific queries that are not covered on this page.
You can learn more about our company comparison techniques and approaches in the “About Us” page of this site.
You’ll find a selection of handy guides in our “Resources” section. These articles may provide you with valuable information regarding selling your property fast, for the best possible price.
Alternatively, if you require a fast valuation to get a clear idea of the amount you should be offered for your property, please tap the “Valuation Tool” button below. For further information, to make any enquiries or to request advice, please tap the “Help and Support” button.
0800 046 1949
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